For more marketing tips, check the Web2ition Marketing Library. Subscribe to the Newsletter I have read and agree to the Privacy Policy If you still have questions,  Ask The Experts!   We'll be glad to help you develop your web marketing strategy.

Web marketing typically refers to search engine placement.  That is just the beginning.

A comprehensive web marketing strategy begins with an understanding of the type web site you want:  Company brochure, marketing, lead generation, customer service, catalog or catalog with shopping cart and checkout. 

The consider what you want it to do for you:  Tell your story, distribute product or service information, generate email leads, drive customers into your place of business, make the phone ring or take orders.

Depending on your business and your goals, a comprehensive web marketing strategy might include:

• Search Engine Optimizing
• Search Engine Pay for Placement
• Banner Exchanges
• Web address in newspaper, radio and direct mail advertising
• Web address on business cards, letterhead and envelopes
• Web address on building signage
• Web address on billboards and other road side signage
• Link promotion on strategic community, chamber and other local web sites
• Link promotion on strategic regional and national web sites
• Email newsletters, customer service updates, quotes, proposals and inquiry responses

Call or email today for a free Web2ition web marketing evaluation of your complete web marketing strategy.