Geo-targeting is a unique technology that focuses each client’s online AdzZoo campaign to a specific geographic area. This technology allows our clients to target specific areas of town, a metro neighborhood, entire cities or even larger tri-state regions. Focus your money in your target market!

Web2ition and AdzZoo provide an unprecidented geo-SEO strategy and service at amazing price points.  It begins with the 5 performance elements that are inlcuded in all AdzZoo plans:

Optimized Search Landing Page Professionalized optimized search landing pages (3) specifically for searches and online exposure.

Geo-Targeted Search Engine Results Local searchers are delivered local results.  Includes organic listings and paid sponsor listings.

Google & Yahoo Maps Puts your business on Google & Yahoo Maps.

Push Out to Google Ad Network Your geo-targeted ad on high traffic websites like CNN, Food Network, Facebook, UTube and 1,000's of others.

Real-Time Campaign Monitoring Constantly fine tuning your campaign for optimum online exposure.

Web2itions and AdzZoo offer 5 geo-targeting packages to meed the market and budget needs of most businesses.

All packages include:

• Optimized custom 3 page landing page with website links
• Professionally choosen key words and key phrases
• Ad pushes out to the Google Ad Netowrk including CNN, Facebook, U-Tube, Food Network and 1,000's of other high volume websites.
• 24/7 Campaing Monitoring and adjustments

The 5 GEO-SEO campaigns are:

Custom and national campaigns are available.  Ask for a quote.

Search engines are in the business of delivering the best, most relevant, results for each search query. This relevant information is obtained through algorithms that travel and catalog (spider) the billions of websites on the Internet to determine which websites are relevant to that particular query. Relevant sites are then ranked from 1 to X and displayed in that order. Optimization includes: website content, website structure, meta keywords, key phrases, geo-targeted marketing, links to your site, web traffic, and many other factors that increase the relevancy of an online presence. Without proper optimization, websites are lost in a sea of information!

Different keywords produce different results and target different markets. More clicks are not always better. Example: “Ford” is a word that would get a dealership a great deal of exposure and clicks – but ‘shopping’ clicks. On the other hand, “Ford F150 Tampa” would not get as many impressions and clicks, but the resulting clicks would be ‘buying’ clicks – customers ready to make that purchase. AdzZoo uses a combination of broad terms and refined phrases to access shoppers and buyers alike. Also, many times ‘shopping’ keywords have increased competition and have your sales staff wasting value time with the “tire kickers” while valuable buyers are ready to make a purchase.

Organic links are the natural (or free) results that search algorithms find, rank and list. They are typically displayed on the left-side of the search engine results page. Organic listings cannot be purchased and take time and proper optimization before they are shown. Sponsored links are paid advertising links that populate quickly and are typically on the top and right-side of the search engine results page. The cost for this varies greatly depending on many factors such as keywords, competition, search volume, and how well the website is optimized.

Running a successful website is a lot more than just writing up a bit of content and slapping a couple of pictures online. Anyone who has ever attempted to use their website to earn money can tell you that there are a huge number of important things that go into making it truly successful. In addition to the overall aesthetic quality of the site’s design, search engine optimization is one of the most integral things to keep in mind. When your website appears high among the rankings of popular search engines, it will enjoy a huge increase in traffic – and you will enjoy a huge increase in income. Your website’s search engine optimization can be facilitated through well written press releases.

Why Use Press Releases?

In case you have never used a press release to market your website, products and/or services before, it is important to really know what one is. A press release is a concisely written document that informs the public and various media outlets about a product, service, event or practically anything else imaginable. When you first debut a new website, a press release can be written up using strategically chosen keywords. This document can then be forwarded and submitted to hundreds of online media outlets, allowing news about your site and what it does reach the search engines more quickly and efficiently.

When used in combination with other search engine optimization techniques – such as the copy or content on your blog or website – a press release can truly work wonders. Depending on the theme or topic of your website, there are probably dozens of pertinent places where press releases can be submitted and then redistributed around the Internet. Learning how to use these items to your advantage is a very important part of successfully marketing your online presence.

How To Strategically Use Press Releases

First and foremost, a press release must be well written. Misspellings, poor grammar and confusingly worded sentences will only turn people off, actually repelling them from your website. To avoid this disastrous outcome, you may want to hire a professional writer to come up with a press release for you. The money that you spend in doing that will be well worth it when you have a professionally worded press release to pass along to various online media outlets.

Secondly, a press release needs to be exciting – without being over-the-top. If your press release goes too far in enthusiastic tone, readers will sense a gimmick. You should strive to strike a balance between excitement and realism; readers are far likelier to trust you that way, and are likelier to click the link to visit your website. Make sure that the tone of your press release makes sense for the product, service or website that you’re trying to generate interest in, too. For instance, if you are trying to get people interested in a product that is meant to help with an embarrassing condition, it would be wise not to employ a joking or sarcastic tone in your press release.

Finally, the press release should ultimately make the reader feel compelled to visit your website to learn more. In other words, don’t spill all the beans regarding the product or service that you’re pitching within the body of your press release. Don’t go for a full-blown teaser, but do make visiting your site imperative for readers who want to really know more. After all, the primary point of a press release is to get attention – and traffic – for your website. Following these basic tips should help you tremendously in your press release efforts.

And, finally, remember to post your press releases on your website.  They show that your company is growing and has something exiting to talk about.  The longer the list of press releasees, the more impressive it is.