There are web site builders as cheap as free.  And you do get waht you pay for.  Most have a fair template library for your design but very limited business modules in the base fee.  Many limit you to 5 pages in the base fee.  And you have to use their web address at the base fee price.

Web2itions is a complete package: 1,500 design templates or use your own custom design; the base package does limit you on pages...  500.  And the package has over 30 business modules; a 2,000 photo library, hosting, email and you can use your won web address... all included in the base price.

We reviewed and/or tested dozens of packages and Web2itions is in a class by itself at this price point.  Give us the name of any package and we'll give you a complete feature comparison.  We accept all challenges.

Yes.  If you are comfoertable with Word or Publisher, if you know how to crop and resize photos, if you have the time to play a little while you learn... you can definitley do it yourself.

Quite honestly, we know the system so well that we can get the most out of the system and match features to your business for such a low fee... let us do the initial work for you.  You'll be able to take over editing and changes with no problem

Yes.  Both are inluded in the base fee!  You can even have multiple catalogs and there are several catalog layouts.  Each item includes fields for sizes, colors and other options plus shipping weight and other inventory information. 

With an card processing gateway and a merchant account you can take payments in real time.

If you want to sell products or services directly from your web site, you will need to establish a "merchant account" - a special type of bank account that holds the proceeds from credit card transactions.  Without a merchant account, Web businesses can't accept credit cards and may miss out on more than 60% of their sales opportunities. Here are the steps in establishing a merchant account for your Web business.

If your business currently takes VISA and MasterCard, your bank can probably process web based transitions.  Call your business bnaker and ask about thier accounts and services.

Determine Your Needs
While shopping for a "merchant account provider" (MAP), take the time to determine which merchant account features and services you'll need. Online credit card processing, computer screen transaction processing and/or in-store card swiping.

Technical compatibilities. Many MAPs offer an entire E-commerce system as part of their service (charging higher fees in return). This system may be incompatible with your current or planned hosting software or other E-commerce applications. Check with each MAP to ensure its software is compatible with your E-commerce system.

Understand Merchant Account Costs
Some MAPs make quite a killing out of unexpected costs, contingency fees, and penalties. Here's a list of the common fees and costs you can expect to pay from any MAP:

Internet discount rate. An Internet discount rate is a fixed percentage taken from every online transaction, usually 2 to 3%. The Internet rate will generally be higher than card-swipe rates, the rate charged when the merchant can swipe the customer's card through a traditional point-of-sale (POS) terminal.

Transaction fee. MAPs typically have fixed charges, usually between $0.25 and $0.70 per transaction. If you are going to sell many low-priced items through your site, high transaction costs can be devastating.

Monthly fees and minimums. This is a variety of charges levied on a monthly basis, including statement fees, monthly minimums for total charges, excess usage fees, and others.

Holdbacks and chargebacks. Your MAP may hold back, or reserve, a percentage of your transaction receipts to cover any contested charges. The MAP may also apply chargeback fees against your account when transactions are successfully contested.

Setup and equipment. Setup fees are often only a small portion of total setup costs. Ask about required hardware or software purchases, installation fees, programming costs, and other setup expenses.

Research Merchant Account Providers
Don't rush into any MAP service contract without gathering at least three price quotes from prospective MAPs. Also, keep in mind that rates and fees are often negotiable: don't hesitate to push MAPs into a bidding war. Merchant accounts should not be an obstacle to setting up shop on the Internet. With a little research and planning, acquiring a merchant account can be painless and inexpensive. It can also shield you from less-reputable providers seeking to profit from novice Web merchants.

Pay Per Click Search Engine Advertising Click Through Rates

A click through rate is the percentage of people who clicked on an ad to arrive at the destination site. In Pay Per Click (PPC) search engine online advertising, click through rates are important in determining how much an advertiser is spending on their online advertising program and how much profit they are acquiring. Advertisers will profit more from organic search engine optimization services by a professional website promotion and custom website design company such as Dynamic Digital Advertising (DDA) because, unfortunately, the cost of paid click throughs often exceeds the profit achieved.

Definition of Click Through Rate
A click through is when a search engine user clicks on an advertiser's online advertisement and they are directed through that advertisement to the advertiser's website. The Click Through Rate (CTR) measures what percentage of people clicked on the ad. It is the average number of click-throughs for every hundred ad impressions.

Conversion Rates
The conversion rate is the percentage of search engine users who take the advertiser's desired action, such as product sales, newsletter subscriptions or membership registrations. High click through rates do not necessarily mean good conversion rates. In fact, the overall conversion rate of PPC sites is 3 times less than that of unpaid sites¹.

Click Through Rate vs. Conversion Rate
Click Through Rates (CTR) deliver targeted search engine users to an advertiser's website but it is the conversion rate that truly measures the success of an ad. CTR accounts for immediate response to an ad but conversion rates account for the overall response and the achievement of the desired action. In PPC marketing programs, a click through will cost an advertiser the agreed cost per click but it may not mean that the search engine user will follow through with the advertiser's desired result. A click through costs an advertiser but a conversion will gain an advertiser profit.

What CTR Does Not Measure?
CTR does not account for those who do not initially click on an ad, but decide later to go back and visit the website the ad links to. Nor does it account for search engine users who type an advertiser's URL directly into the browser. CTR can also be difficult to measure because click fraud accounts for an estimated 15-30% of all click throughs. Choosing to employ the organic search engine optimization services of a professional search marketing custom website design company like DDA will save an advertiser the hassle of unreliable statistics and high cost per click.